bReal is to embrace what's authentic and not what's contrived in one's life. The internet allows adults and youth alike to be alternate versions of themselves, in that they can paint a picture of what their life is, versus what's actual. Aside from the obvious that photos can be modified or swapped out for someone else, kids in particular can live in an alternate universe of games and fallacies that stroke their need to be happy, loved, and or accepted by friends, family, or their peers. It's embraced as an outlet for fame and fortune for some.

bReal encourages our youth to throw out those false identities and interactions and interact with live people and the world around them. They are encouraged to have face-to-face conversations, volunteer, play sports, and work hard to build a well-rounded future with solid career goals. bReal is about rejecting the AI-self and living with minimal phone and computer-time.  It's about plugging into the five senses in a literal way, and enjoying life to the fullest.